This month we concluded our spring water quality public education campaign — an effort to increase awareness about proper storm drain use, healthy lawn care and other water quality issues within the region.
Our message, “If it’s on the ground — it’s in our water,” was featured in regional newspapers, on news websites and social media, network TV and two outdoor billboard advertisements targeting the general public in the Kansas City region, with an emphasis on communities that participate in MARC’s regional water quality program.
The commercial that was featured on network TV is also available online. It explains water quality issues and provides tips that everyone can use to help keep our water clean. With nearly 200 ad placements across four types of media, the campaign reached more than 2 million residents across the metro from April 8 to May 5.
Did you see our message in print, online, on TV or on a billboard? What did you think? Take our survey.