In preparation for the Water Quality Education Committee’s fall media campaign, we have been researching a variety of creative ways in which positive environmental messages can be delivered to the public. Our most recent ad campaign included billboards to deliver our message, so we’ve been particularly interested in what others are doing with billboards.
- Denver Water shares an important message about watering restrictions by cleverly incorporating the pole that supports the billboard into an image of a garden hose tied in a knot. Photo by Brett Jordan via photopin, cc
- In Los Angeles, a sculpture artist named Stephen Glassman is incorporating live plants into billboards, demonstrating the impact plants can have on air quality.
- A billboard in Lima, Peru, houses a university engineering project that harvests potable water from moisture in the air via reverse osmosis, and dispenses it for residents in the Peruvian desert. (See the machine in action in this video.)
See more examples in this blog post from PGHEnvironmental.
Our advertising budget may not support quite this level of creativity, but we are inspired by what others are doing.