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Celebrating the value of trees


Look outside – do you see a tree or two? In Greater Kansas City, more than 249 million trees provide a wealth of services and benefits. From removing pollution and storing carbon from CO2 emissions (also known as carbon sequestration) to providing shade to lower cooling costs, each tree provides hundreds, if not thousands, of dollars in benefits to our region. It would cost tens of billions of dollars to replicate the benefits that our trees and forests provide to us virtually free of charge. In addition to the eco-services they provide, trees are also a natural source of beauty and provide shelter for both people and wildlife.What do trees do for you? Online advertising art.

MARC worked with professionals and scientists from the U.S. Forest Service, Davey Resource Group and SUNY College of Environmental Science and Forestry to publish “Assessing Urban Forest Effects and Values: the Greater Kansas City Region,” which takes a scientific approach toward calculating the value of our region’s trees. Some key findings show:

  • Trees remove 37,000 tons of pollution from our region’s air every year.
  • 1 million tons of carbon are stored within our trees each year through carbon sequestration.
  • The region’s 249 million trees save $14 million in energy costs annually.

Young girl holding sapling at City MarketTo draw attention to the findings of the report and help educate the community on the value of trees, MARC has given away more than 300 bur oak saplings and educational materials at area farmers markets. Bur oak trees are native to our region and can grow more than 70 feet tall and live for up to 300 years, all while cleaning our air, cooling our homes, and providing food and shelter to wildlife.
Consider planting a tree in your yard today. For information about proper tree selection and planting, check out Missouri Department of Conservation’s web resources. Visit our website for more information about the MARC’s Regional Forestry Initiative and to read the iTree report.

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Spring water quality campaign: “If it’s on the ground — it’s in our water”

WQedPrintAd-blogThis month we concluded our spring water quality public education campaign — an effort to increase awareness about proper storm drain use, healthy lawn care and other water quality issues within the region.

Our message, “If it’s on the ground — it’s in our water,” was featured in regional newspapers, on news websites and social media, network TV and two outdoor billboard advertisements targeting the general public in the Kansas City region, with an emphasis on communities that participate in MARC’s regional water quality program.

The commercial that was featured on network TV is also available online. It explains water quality issues and provides tips that everyone can use to help keep our water clean. With nearly 200 ad placements across four types of media, the campaign reached more than 2 million residents across the metro from April 8 to May 5.

Did you see our message in print, online, on TV or on a billboard? What did you think? Take our survey.

WQedBillboardBlogTo stay up to date on MARC news and events, subscribe to this blog, follow @MARCKCMetro on Twitter, and like our page on Facebook. And watch for our next water quality campaign this fall!

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